Our training can provide you and your staff with the knowledge you need to take care of your own basic SEO and AdWords requirements. You will learn how to develop SEO-friendly content better, create compelling advertisements, and use built-in tools such as metatags and descriptions to improve the performance of your site.
Why Train with A1 Digital Media?
A1 Digital Media is more than happy to handle all of your SEO and AdWords needs for you. However, we are aware that some clients prefer to keep as much in-house as possible. In such cases, we want to make sure our clients are doing things every bit as effectively as we would do them ourselves. If you are going to handle SEO and AdWords in-house, you might just as well do it right.
SEO Training Course Description
Digital Markting and Seo Basics
- What is Digital Marketing?
- Digital marketing channels (SEO, SEMand SMM)
- Benefits of SEO
- How the search engine works?
- Understanding the SERP and Search Operators
Google Webmaster tools
- Adding site and verification
- Submitting Sitemaps
- HTML Improvements
Keyword research and analysis
- Introduction to Keyword Research
- Types of Keywords
- Keyword Research Methodology
- Finalizing the Keywords List
On page optimization
- Google website guidelines
- Fundamental On-page Factors
- Site speed analysis
- Title Tag Optimization
- Meta Tags Optimization
- SEO Content Writing
- Anchor Links Optimization
- Image Tag Optimization
- Creating HTML and XML sitemaps
Offpage optimization
- Introduction to Offsite Optimization
- Linking Building Methodology
- Links Analysis Tools
- Directory Submissions
- Local Business Listing
- Importance of Local Listing
- Submission to Google Places
- Ranking on Top of Local Results
- Factors for Local Rankings
- Social Media Marketing Techniques
- Google+
Reports and management
- Website Position Analysis
- Website Monthly Reports
Google analytics
- Installing Analytics in Site
- Generating Reports
- Goals and Conversions